About Urban Road | Leading Australia's Wall Art Trends
EVERY GREAT IDEA IS SPARKED BY A GREAT NEED.
The Urban Road story began in 2010, when artist and illustrator Suzie Atkin set out to fill a gap in the Australian art market — making unique, high-quality art accessible to everyday, art-loving Australians.
At a time when wide-format printing was costly and oversized artwork was hard to come by, Suzie saw an opportunity to offer large canvas prints at affordable prices. With a passion for creating beautiful art and a clear vision, Urban Road was born.
Since our beginnings, Urban Road has evolved — expanding our product range, growing our team, and embracing new trends — but our core passion remains the same: creating and curating art that brings joy, personality, and style into our customers’ spaces.
One thing that hasn’t changed over the years is our commitment to our customers’ happiness. This drives everything we do: the unique art we create and curate, the innovative View in Room mobile app for previewing art in your home, and our super-fast and super-friendly customer service. We’re only satisfied when you’re delighted not just with the artwork itself, but with your Urban Road shopping experience.
Our aesthetic moves with the times and is ever evolving, that's why we are called Urban Road, design is a journey that is always changing and never comes to an end. Like a long well-traveled road.
We have been creating and curating art for over 10 years, we get inspiration from seasonal colour palettes, the old masters of art from times gone by and interior trends of today and the past. Looking back through vintage magazines, and design periods throughout history is a favorite pastime.
As a growing business, the desire to expand and introduce products that complement our wall art was very strong. Introducing cushions that we can work back with the wall art was the obvious first step, followed by wallpaper and wall murals, then we thought, well why not just create the whole room? Our passion for interiors and desire to make all things beautiful keeps wanting to create more and more.
Thanks for taking the time to get to know us. We’d love to have you join us as our story continues!
14 Years in business
3,584+ Happy customers
101,233+ Artsworks sold worldwide
MEET THE TEAM
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SUZIE
linkSuzie is Urban Road’s very own creative genius and chief boundary pusher with impeccable Michael Jackson music knowledge.
Working alongside the Creative Director is responsible for honing all of the world’s creative energy into beautiful artworks and making magic happen season after season. She is always up skilling, and learning more about the latest trends in technology. She enjoys pushing the boundaries of what's possible, and is always looking for ways to do things better. In her spare time, when shes not spending it with her family, relaxing watching Netflix, shes' designing new collections or constantly exploring new opportunites for UR.
You can always expect a smile from Suzie and a warm welcome to Urban Road.
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ANDREA
linkDIRECTOR OF PRODUCT, CREATIVE & MARKETING
Andrea is a lover of linen, iced lattes and all things interior design. She's a master at visual storytelling and works her magic to create anything and everything related to the look and feel of Urban Road. She is the glue that holds our product and creative teams together, while also managing our data team. Andrea's favorite part of the day is when she gets to work on new campaigns, from sourcing new materials, planning shoots, and styling products, her hands are constantly busy. A true visual storyteller, Andrea works hard to share her love for the brand with our audience so you can get the Urban Road look in your home. On the lookout for the best design and styling advice? She’s your go-to gal.
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DEB
linkCHIEF OPERATIONS OFFICER
Deb is our Jill-of-all-trades. When she’s not whipping out random facts about the greatest Rock’n’Roll bands, or dropping a dad joke or two from her repertoire, she oversees all our integrations, and workflow automations.
Basically, Deb is aware of any and all of our operational requirements – you can trust she won't miss a single beat. All this work usually keeps Deb up to her elbows in emails and spreadsheets. Lucky she’s one tough cookie!
Deb lives for any challenge and is always up for a new idea. She works hard to make sure we’re on top of everything and helps us with any project we have. She knows the company inside and out and we trust her with all our needs!
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LARA
linkSALES OPERATIONS & PROJECTS MANAGER
When she’s not checking out the latest local gallery exhibition, you’ll find Lara working hard at Urban Road HQ developing and maintaining strong customer relationships, all while bringing her fun, creative energy to our offices with her love for all-things art.
Between responding to wholesale customer service enquiries, relationship management, brand messaging, and product delivery, Lara is always on the lookout to try something new – especially if that involves a new creative workshop (or several).
Beach lover, dog lover, and one super-keen globetrotter, Lara is as passionate as they come, bringing a wealth of knowledge in wholesale, retail and ecommerce environments to make every customer experience one they’ll never forget.
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DEBBIE
linkSTUDIO COORDINATOR
Debbie is the queen of coordination, juggling photoshoots, campaigns and content creation at Urban Road. A seasoned pro with over a decade of studio and photography experience, she thrives on the creative chaos of crafting stunning visuals.
When she’s not curating on trend content for social media, you’ll find her soaking up the sun at the beach, exploring nature, or enjoying a great cup of coffee (while petting every dog that passes by, of course). Debbie’s positive energy and love for new experiences keep the studio buzzing and the social feeds full of life.
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CHERYL
linkCUSTOMER SUCCESS MANAGER
Cheryl is our go-to for turning good shopping experiences into great ones. With a background in both e-commerce and retail, she brings a wealth of customer know-how to Urban Road, helping shoppers find the perfect piece of art while making sure everything runs smoothly from cart to doorstep.
Whether she’s styling solutions over the phone or curating product recommendations, Cheryl’s all about making the buying journey feel effortless and personal. She has a sharp eye for design trends and an even sharper Pinterest board (which she updates religiously between episodes of Selling Sunset and The Block).
Outside of work, you’ll find her planning her next getaway or at the dog park with her beloved Frenchie in tow.Fav Artwork:
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GRANDAD
linkPRODUCTION
Grandad is our jack-of-all-trades, ensuring everything runs seamlessly. Whether he’s driving his red Mustang convertible to grab supplies from Bunnings, assisting with set builds, or handling warehouse orders, his versatility shines through.
A passionate American football fan and a lover of "Yellowstone," Grandad’s enthusiasm and dedication keep our team moving forward.
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Breathless
